Tracks > Track 7: Digital transformation in tourism

Track 7: Digital transformation in tourism

As the tourism industry evolves, a deep understanding of consumer needs becomes essential for driving success. This conference track centers on consumer-centric innovation, emphasizing strategies that prioritize traveler preferences in marketing efforts. By placing the consumer at the forefront, tourism businesses can develop more relevant and engaging offerings that foster loyalty and satisfaction. With technology transforming the landscape, significant opportunities arise to harness data and advanced tools, such as artificial intelligence and analytics, to deliver personalized experiences. These innovations allow marketers to tailor their approaches, ensuring that messaging aligns with the unique desires of diverse audiences. The discussion encompasses both theoretical and empirical insights, drawing from research that highlights emerging trends and consumer behaviors. Case studies showcase effective consumer-focused initiatives, illustrating how leading brands successfully engage travelers in the innovation process. This involvement not only enhances the relevance of offerings but also builds a sense of community and trust. By fostering collaboration between brands and consumers, the industry can cultivate a culture of continuous improvement, ultimately enriching the travel experience.

Keywords:  Tourism marketing, Digital transformation, Big data, Personalization, Marketing strategies, AI in tourism, Customer experience, Smart Tourism, Data-driven marketing, Destination marketing, Immersive technology

Organizer: Youssef El Archi elarchi.youssef@etu.uae.ac.ma 

Co-organizers: Brahim Benbba, Lucilia Cardoso