Tracks > Track 4: AI in the service sector

Track 4: AI in the service sector

AI continues to bring profound changes to the service sectors. The digitization of this sector has reshaped the way businesses and public institutions engage with customers and deliver services, spanning from online banking and e-commerce to hospitality and transportation. The service sector must harness the potential of AI to achieve greater efficiency, innovation, and competitiveness. Organizations across various industries are now strategically restructuring their business models and management practices to integrate AI, aiming to develop competitive digital strategies on a global scale.
This track seeks to gather innovative research that enhances our understanding of AI’s impact across diverse service sectors, including tourism, cultural and creative industries, education, government, finance, and healthcare.
Topics of interest include, but are not limited to:
• Opportunities, innovations, and challenges of AI in the service sector
• The evolution of skills and competencies for emerging working models in services
• AI’s influence on strategic planning in service industries
• Understanding the impact of AI on customer behavior and experience
• Digital marketing, social media, and online platforms for services
• Methods to assess and quantify the impact of AI in the service sector
We welcome conceptual as well as empirical submissions utilizing both qualitative and quantitative methodologies.

Keywords:  Service sector, AI, Digital transformation, Online platforms, Strategy, Customers

Organizer: Elisabetta Raguseo elisabetta.raguseo@polito.it 

Co-organizers: Deborah Agostino, Lorenzo Ardito, Francesco Luigi Milone, Valentina Ndou